Blissclub appoints Abhirath Anuwal as head of commerce

By

Maverick Martins

Published
Oct 13, 2022

Women’s activewear brand Blissclub has strengthened its leadership team with the appointment of Abhirath Anuwal as head of commerce.

In his new role, Anuwal will be responsible for all marketing and revenue-generating activities across online and offline channels.

Blissclub has been strengthening its leadership team and expects the senior hires to play an instrumental role in the company’s ambitious growth journey, as it plans to expand its product line heavily in the coming months.

Commenting on his new role, Abhirath Anuwal in a statement said, “Blissclub is one of those rare companies with strong growth prospects and innovation in its DNA. I feel lucky to play my part in this journey and I’m energised by the talented team around me every day."

Abhirath joins Blissclub after his stint with Intuit – a consumer and business financial platform in the US – where he was in the corporate strategy and development. He previously worked in management consulting at Bain and completed his graduation from Yale University.