Blackberrys launches ‘Jackpack’, launches campaign featuring Deepak Chahar
Menswear brand Blackberrys had expanded its product range with the addition of a new innovative blazer sub brand named ‘Jackpack’.
The new blazer brand is a wrinkle-resistant packable blazer that packs inside its own pouch. Blackberrys is banking on innovation for growth in the Indian market and confident that its new product will be well received.
The brand has also launched a campaign featuring Deepak Chahar to promote the brand’s new range which is targeted at working class men and frequent travellers.
The ‘Jackpack’ was officially launched at the Blackberrys Jaipur Store at MI Road. It will be available at Blackberrys retail outlets across India and online platforms.
Commenting on the Jackpack brand, Ramesh Kaushik, vice president of brand experience at Blackberrys, said, “Our burning drive to constantly innovate backed by our desire to deliver latest and in-trend fashion to our patrons, pushes us to offer the best-in-class superior quality products that Blackberrys is known for.
“We aim to disrupt the industry through continuous product innovation. This fashion innovation, part of Blackberrys Casuale, will revolutionize the travel wardrobe of today’s discerning men who prefer staying comfortably stylish, irrespective of the occasion."
Talking about Blackberrys Casuale association with Deepak Chahar, Sangeet Kishore, brand head at Blackberrys, added, “We are delighted to be associated with Chahar. His personality perfectly complements and represents the spirit of Jackpack which is versatility, durability, and resiliency.”
Blackberrys has its presence across 350 cities in India and operates more than 260 exclusive brand outlets and 700-plus multi-brand outlets.
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