Blackberrys Autumn Winter 17 collection launched for men

By

Maverick Martins

Published
Oct 18, 2017

India’s leading men’s fashion brand Blackberrys has launched its Autumn Winter’17 Collection across all its physical outlets and online stores in India.
 

The new range is a latest addition by the brand to its recently launched Urban line targeted at progressive, young men. The new Autumn Winter’17 Collection will include denim wear, casual wear, office wear & nightlife dress. The highlight of the collection is the introduction of the new F3 (Faster, Fitter & Flexible) formal clothing line.
 
Ramesh Kaushik, Vice President- Brand Experience at Blackberrys in a statement said, “With F3 rejuvenating the formal clothing’s comfort scale, AW17 collection is designed for men with soaring attitude. Be it work, party or play, the collection has wide options for every occasion."

Blackberrys is looking to make inroads into the lucrative fashion market in India by offering the latest trends to consumers to boost sales and expand its presence across the country.
 
The company is eyeing a turnover of Rs 900 crore (approx 138.4 million) with a growth of 25-30 per cent in the current financial year. It had reported a turnover of Rs 720 crore (approx $112 million) in the previous fiscal.
 
Blackberrys was founded in 1991 and currently owns around 205 exclusive stores and over 1,000 multi-brand outlets across the country.