Birla Cellulose symposium focuses on textile trends

Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, has recently organised a technical symposium on the current trends in textiles, in Dhaka. Technologists from Birla Cellulose discussed the various aspects of man-made cellulose fibre at the event. It was attended by global brands, RMG exporters, fabricators, spinners, designers and more.

Birla Cellulose is pioneer in high value fibres like modal and spun dyed viscose. Bangladesh is considered as a prominent business hub for world renowned garment brands.

Birla Cellulose considers that fibres like Birla modal and spun dyed viscose fibre can add extreme value to the products that are currently being manufactured in Bangladesh. Encouraging growth of the textile Industry in this country can be supported by such value added products.

While addressing the audience at the symposium, Amir Hosain Amu, MP and minister of industries of Bangladesh and the chief guest of the program, portrayed the rich heritage of Bangladesh and the importance of textile and garment industry in the country.

He also emphasised on the need for design and product innovation, sustainability in operations and consumer value creation in the current competitive world.

Indian high commissioner in Bangladesh, Harsh Vardhan Shringla, was the guest of honour at the symposium.

"The manufacturing is 'increasingly' shifting to countries in South and Southeast Asia due to the cost advantages offered. Rapid economic growth and rising disposable incomes are contributing to fast growth in apparel consumption in the developing countries. India and Bangladesh need to work together to take advantage of these opportunities by creating and strengthening cross border value chains," he said.

Dilip Gaur, managing director of Grasim Industries Ltd (a flagship company of Aditya Birla Group) and business head of pulp and fibre business emphasised on the need of the hour for collaborative arrangement with industry across value chain.

Rajeev Gopal, chief marketing officer, pulp and fibre business, Aditya Birla Group, addressed the august gathering and shared various collaborative initiatives of Birla Cellulose for business growth.