Birkenstock strengthens Indian presence with new store in Mumbai

By

Maverick Martins

Published
Jan 20, 2021

German lifestyle brand Birkentstock has strengthened its retail presence in India with the launch of its first mono-brand store in Mumbai.
 

This is Birkenstock’s fourth store in India after Delhi, Hyderabad, and Chennai. The new retail space is located at Linking Road and offers more than 200 different models.
 
The brand plans to open exclusive-retail outlets in Bengaluru, and Chandigarh in the coming months to enter new cities and further strengthen its presence in the country.

“Following a strong market entry of the brand in 2020, our quality products enjoy a great consumer appreciation in India. The recent opening in Mumbai as one the country’s key fashion hubs is just another stepping stone in our strong growth plan for the year ahead," Jens Hattab, regional managing director of Middle East Africa India at Birkenstock, said in a statement.
 
Birkenstock, which has a history dating back to 1774 and is present in 100 countries, entered the Indian market in December 2019 and launched a dedicated e-commerce store. It also retails through multi-brand outlets.