Biotique names Sara Ali Khan as brand ambassador

By

Maverick Martins

Published
Aug 31, 2022

Beauty brand Biotique has named Bollywood actor Sara Ali Khan as the brand ambassador for their facial skincare range.

The actor will be seen in a pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturizing product from the brand.

Commenting on the association with Sara Ali Khan, Ishaan Jain, director at Biotique in a statement said, “The campaign addresses Biotique’s aim of an early adoption of a healthy skincare routine for flawless skin amongst the youth. Sara is a natural fit owing to her healthy & balanced lifestyle and has a great digital presence which connects naturally with the younger audiences. Her persona embodies Biotique’s ethos of ‘Real is really beautiful’.”

Sara Ali Khan added, “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime which provides quick and effective results. I am really excited to be a part of the Biotique family as I resonate with the brand’s ethos of ‘Real is really beautiful’ and believe in using products that are modern yet rooted. I am mindful of having a holistic facial skincare routine made with natural ingredients given that taking care of skin starts from a very young age and Biotique’s facial skincare range echoes my belief.”

Biotique is a leading personal care brand in the Ayurveda segment with a strong presence in the skin care and hair care market in India.