Biofoot from Metro Brands Limited launches ‘Care with Biofoot’ campaign

By

Maverick Martins

Published
Apr 13, 2023

Biofoot, a premium foot care brand from the house of Metro Brands Limited has launched a foot wellness awareness campaign titled ‘Care with Biofoot’.

The three-day campaign is currently underway at the brand’s flagship experiential store in Colaba, Mumbai and will conclude on 15th April.

Commenting on the campaign, Deepika Deepti, senior vice president marketing at Metro Brands Limited in a statement said, “The #CarewithBiofoot campaign aims to encourage the consumers to understand the health of their feet and how best suited orthotic/footwear solutions can improve the overall quality of our lives. With seven decades of experience in shoemaking and servicing millions of Indians, Metro Brands Limited understood that each foot is unique and requires special attention.”

Dr George Ampat, orthopaedic surgeon added, “I am delighted to join Biofoot in this revolutionary campaign that focuses on raising awareness about foot health and how one’s overall health be improved by the right footwear selection. It is time that we understand that any foot pain or discomfort one goes through is not normal and should be investigated.”

Launched in December 2022, Biofoot offers a curated range of experiences, services, and products to provide solutions for foot related ailments.