BigBasket reaches 15,000 daily deliveries for quick commerce service
Omni-channel value fashion and fast-moving consumer goods retailer BigBasket has reported 15,000 deliveries a day for its quick commerce service within two weeks of its launch.
As shoppers turn to online shopping for emergency and impulse purchases, express delivery is becoming more widespread. BigBasket’s entry into the sector has been met with a strong response, according to BigBasket’s co-founder and CEO Hari Menon, TNN reported.
BigBasket’s quick commerce service offers two delivery options, BBNow, which offers delivery of 3,500 different products in 10 to 20 minutes and BBExpress, which offers delivery of 8,000 products in 30 minutes to an hour. In order to provide these services, BigBasket has opened 90 dark stores in 10 cities where products are stored to be dispatched for delivery.
The average delivery time for BBNow is currently 13-and-a-half minutes, according to the business. However, Menon maintains that it is important to be realistic about express delivery to avoid too many issues.
“We must get responsible about this, otherwise it will cause a lot of trouble for bikers and the public,” said Menon, TNN reported.
“The express grocery business cannot be 100% of your grocery purchases. We don’t penalise delivery partners if they are late; we have taken the penalty on ourselves. Earlier, customers got 10% of the order value back. Now we have made it 5%.”
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