BigBasket launches services in Kerala, to set up collection centre near Kochi
today May 16, 2019
The online grocery business BigBasket has launched its services in the state of Kerala and plans to set up a collection centre near Kochi for its perishable produce.
Customers in Kerala can now shop BigBasket’s multi-brand selection of fast moving consumer goods online as the business has officially launched in the state.
“Kochi is a high-growth market for BigBasket and we are excited to launch our services in the city,” BigBasket’s co-founder and CEO Hari Menon told TNN.
Kochi is the 26th city in which BigBasket has launched and the business retails over 22,000 FMCG products from its e-commerce site and mobile app. BigBasket forayed into the growing cosmetics market this year and is continuing to expand its offerings in the sector, which are also now available in Kochi.
Party fuelled by geographical expansion, BigBasket plans to double its pan-India revenue to reach Rs 7,000 crore in the current 2020 financial year. The business is also promoting its private labels for growth and estimates that they will account for 40 percent of total sales by the end of the financial year, up from 34 percent.
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