×
973
Fashion Jobs
AIRTEL
Territory Manager - Gulbarga
Permanent · Aland
MARTIN & HARRIS LABORATORIES LTD
Manager-Production
Permanent · Roorkee
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Khandala
Permanent · Lonavala
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Vadodara
Permanent · Vadodara
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Bharuch
Permanent · Bharuch
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Nasik
Permanent · Nashik
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Gangtok
Permanent · Gangtok
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Gondal
Permanent · Gondal
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Rajsamand
Permanent · Rajsamand
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Patna
Permanent · Patna
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Kolhapur
Permanent · Kolhapur
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Vapi
Permanent · Vapi
PAPERGRID INDUSTRIES
Area Manager (Sales)
Permanent · Chennai
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Bhavnagar
Permanent · Bhavnagar
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Osian
Permanent · Osian
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Gaya
Permanent · Gaya
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Igatpuri
Permanent · Igatpuri
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Ramgarh
Permanent · Ramgarh Cantonment
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Puri
Permanent · Puri
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Kota
Permanent · Kota
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Veraval
Permanent · Veraval
LAVYA ASSOCIATES
Area Sales Manager-Direct- Life Insurance-Bhuj
Permanent · Bhuj
Translated by
Benjamin Fitzgerald
Published
Jan 3, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Big beauty brands make fragrance pop-ups a trend

Translated by
Benjamin Fitzgerald
Published
Jan 3, 2018

Terminal 2 at London Heathrow international airport, the heart of Europe's busiest airport, is currently home to a 20-square-metre Yves Saint Laurent Beauté pop-up store. As reported by FashionNetwork.com earlier this week, the new space is dedicated to just three products: the Black Opium and Y fragrances, and the lip stain, Tatouage Couture.

The YSL Beauté space at London Heathrow airport


From virtual tutorials to augmented reality, the new YSL space focuses on the 'customer experience'. It is the latest in a series of big name beauty brand pop-ups with a micro-focus on new products or bestsellers, a trend that skips over increasingly struggling conventional beauty retail formats and their typical overabundance of product.

In November and December, LVMH-owned Bulgari opened a perfume pop-up inside Paris' Roissy Charles-de-Gaulle airport, in terminal 2.

However, brands aren't just investing in high-earning travel retail venues. They are popping up in city centres too. Running until January 27, L’Oréal (also the owner of 'Yves Saint Laurent Beauté) has launched a 200-metre Paris pop-up store for its La Vie Est Belle, the best-selling fragrance from Lancôme. Launched in 2012, the fragrance is reportedly purchased every five seconds globally. Located at 14 de la rue Royale, this new store takes visitors on a olfactory journey and offers a service for personalising fragrance bottles. 

The La Vie Est Belle boutique in Paris - DR


Back in October, Tiffany & Co. opened a pop-up store showcasing its new fragrance. Inside the space located at 21 rue du Bourg-Tibourg in Paris' Marais district, the New York jeweller offered visitors a fully immersive experience of its signature scent. Dior also created a similar set up in 2016 with a pop-up at 326 rue Saint-Honoré, in Paris' first arrondissement, offering fragrances exclusive to its 'La Collection Privée Christian Dior' collection.

But brands are offering more than just perfume at niche pop-up spaces. More main-stream cosmetics brands such as Nuxe, and more recently, Dove in 2016, have also tried the pop-up store format, offering customers a new experience in the process.

Copyright © 2022 FashionNetwork.com All rights reserved.