Big Bazaar launches Smart Voice Search on Google

By

Maverick Martins

Published
Aug 30, 2018

Big Bazaar, the retail chain of Future Group, has collaborated with Google for a unique ‘Voice Search’ feature to enhance interactivity with its consumers.

With the new feature, Big Bazaar is looking to widen its customer base in India and looking to boost sales by offering exclusive offers to all the users. It claims that the voice search is India’s first search for best offers through voice.
 
“Search and explore is a way of life in today’s time and Google Search is one of the important destinations for it. At Future Group, we believe in being a part of the consumer journey and ahead of time to explore and be a part of every search moment. With Voice search we want more users to use this medium and get offers in an all-new way,” said Pawan Sarda, Group Head – Digital at Future Group.

“Smart Search with Voice will be available to users from August 31, wherein users just have to use the voice icon on Google and say ‘Big Bazaar with their favorite product name’ to instantly get the offer,” he added.
 
Big Bazaar is part of Future Group’s retail entity Future Retail and currently has 287 retail outlets across the country mostly in larger cities.
 
Future Retail is the highest revenue generator for the company. It had reported a total income of Rs 18,489.64 crore (approx $2.8 billion) for the last financial year.