Biba opens three new stores this month
Women’s ethnic wear brand Biba opened a new store in Thrissur, Kerala on November 14. The brand also opened stores in Khanna and Hyderabad earlier in the month.
Biba’s new store in Thrissur opened its doors on Saturday and launched its autumn/winter collection in the city, the brand announced on Facebook. The store is located on the first floor of Sobha City Mall.
Earlier in the month, Biba opened a new store in Khanna, Punjab. The large-scale store is located in the city’s Celbration Bazaar and houses Biba’s full selection of womenswear, accessories, and children’s wear.
Biba also opened a store in Abids, Hyderabad, in early November. After reopening over 150 of its brick-and-mortar stores across India following the end of lockdown in June, the brand has restarted its brick-and-mortar expansion.
Biba recently launched its festive collection and a Diwali-exclusive collection in stores. The collection features a wide array of kurtas in bright hues with opulent patterns and embellishments and ensembles now come with matching face masks. The brand also launched a range of fusion wear with loose dresses, palazzo pants, and kimonos, designed to cater to work-from-home and lounge wear needs.
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