Biba opens new stores in Agra, Noida, Dehradun
Biba has opened three new brick-and-mortar stores in Agra, Noida, and Dehradun. The women and girls’ ethnic wear and lifestyle brand is continuing its fast paced retail expansion across India.
On February 2, Biba announced the opening of its new store in Agra’s Dinesh Nagar, the brand posted on Facebook. The store is located on Fatehabad Road and has a bright red storefront with the brand’s logo emblazoned in gold lettering. Inside the store, Biba’s ethnic, occasion, casual, and work wear collections are displayed on a cream and light pink background.
Biba also opened a store in Noida this week at the city’s Spectrum Mall. “We are here to cater to all your fashion needs at the Spectrum Mall,” Biba announced on Facebook. “Visit our newest store to get amazing deals on products.” The new store has a large section dedicated to Biba’s ‘Girls’ range for children and teens.
In Dehradun, Biba opened a 1,996 square foot flagship store in the city’s Centrio Mall. The store opened with a wide range of discounts for shoppers on everything from kurta sets to more casual separates.
Biba also recently extended its children’s wear offering, the brand announced on Facebook. The new, expanded Girls range launched both in stores and online with a number of introductory discounts.
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