Biba opens new store in Rajokri, Delhi

By

Isabelle Crossley

Published
Jul 21, 2021

As ethnic wear retailer Biba continues to expand its brick-and-mortar network across India, the brand has opened a new store in Rajokri, Delhi.

Celebrity makeup artist Leena Bhushan attended the opening ceremony as guest of honour and cut the ribbon to officially open the new brand outlet, Biba announced on Facebook. The new store is named ‘Biba’s Rajokri, NH8’. Guests attended the opening, took selfies with specially designed selfie props, and cut a Biba-themed cake. 
 
The new store houses Biba’s range of women’s ethnic wear, from casual to occasion wear, as well as accessories and children’s wear. The brand’s new releases available in the store include its line of kurtas made from sustainable textile Liva Fluid Fashion and matching mother-daughter outfit sets. 

Biba recently launched its new collection of ready-to-stitch sets named ‘Easy Stitch’. With a range of textile and colour options, the collection is designed to be tailored for both causal and occasion wear. 
 
On July 20, Biba launched its ‘End of Season Sale’ on its e-commerce site, the brand announced on Facebook. As the brand’s largest sale of the year, it has a wide range of designs at 50% off as it looks to offload any surplus stock accrued during the recent lockdowns.