Biba opens new store in Lucknow's Lulu Mall
Ethnic wear and lifestyle brand Biba has opened a new brick-and-mortar store in Lucknow in the large-scale Lulu Mall which recently opened in the city.
The Biba store opened on the first floor of the mall which is located on Amar Shaheed Path in Lucknow, Biba announced on Facebook. The bright, spacious retail outlet houses a wide selection of Biba’s womenswear and girl’s clothing and accessories.
The store has white walls with red and gold accents and graphic line drawings adorn the walls. Biba’s latest line of kurtas made from Liva fluid fabric features in the store along with its new workwear collection which mixes traditional ethnic silhouettes with western office wear staples.
Biba joins a number of fashion and accessories brands in the new mall including Much More, Aarke, Aurelia, Allen Solly, Kazo, Libas, Lakshita, and Label Ritu Kumar among others. The mall also includes jewellery brands Joy Alukkas and Kalyan Jewellers.
Lulu Group opened its latest mall in Lucknow earlier this month. The mall measures 2.2 million square feet and was constructed at a cost of Rs 2,000 crore, The Citizen reported. The retail space will provide employment to at least 15,000 people in Uttar Pradesh, according to Lulu Group, which has opened a number of malls and hypermarkets across India.
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