Biba opens new store in Gurgaon
Biba has a new address in Gurgaon at Sector 14. The ethnic wear and lifestyle retailer’s new opening is a ‘Factory Outlet’ and retails the brand’s full range of stitched and unstitched garments.
“Get on a shopping spree and buy our collections at our new Gurgaon store,” Biba announced on Facebook on January 11. The new store has a spacious interior and features a dedicated section for the brand’s ‘Easy Stitch’ fabric sets as well as sections for occasion wear and casual wear and accessories.
The new store opened its doors with a 50% off sale to celebrate the New Year. The brand also launched a sale on its e-commerce store on January 11 to offer a flat 50% off all goods, Biba announced on its website.
New launches by Biba also include its ‘Weddings by Biba’ line designed for the upcoming spring wedding season. The collection is made with Liva Fluid Fabric, a ‘natural origin’ textile designed to be sustainable. Along with classic kurtas in bright hues, the collection also offers more fusion and casual style ensembles such as jumpsuits and maxi-dresses.
The brand also launched a new footwear line featuring juttis and sandals designed to be suitable for wedding wear ensembles. The line has launched both in stores and online.
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