Biba opens new store in Tirunelveli

Ethnic wear brand Biba has added to its brick-and-mortar presence in Tamil Nadu and opened a new store in Vanakkam, Tirunelveli.

As Biba continues to expand across the country, its new store in Tirunelveli launched along with its spring/summer 2021 collection and a range of accessories, the brand announced on Facebook. The brand already has a store in Palayamkottai, Tirunelveli and numerous stores in other cities in the state of Tamil Nadu.

Biba’s new collection, available in its new retail outlet and its offline and online channels, is also accompanied by the launch of a new video campaign starring Nidhi Bhanushali. The campaign features the slogan ‘Celebrate Everyday’ to promote its new range of colourful three piece sets, kurtas, and separates.

Biba also recently opened a store in Ganganagar, Rajasthan, it announced on Facebook. The store houses Biba’s collection of ethnic wear, accessories, and children’s wear with a bright, warm interior and wooden fixtures.

Last month, Biba also opened a store each in Virar, Maharashtra and Bhatinda, Punjab. The brand has had a busy start to 2021, opening four stores so far with more planned for the rest of the year.

Biba opens new store in Tirunelveli

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