Published
May 19, 2023
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Biba launches new store in Kolkata

Published
May 19, 2023

Ethnic wear and lifestyle brand Biba has opened a new store in Kolkata. The large scale store houses the brand’s full selection of products and is designed to bolster its retail presence in the city. 

Shoppers at Biba's Kolkata store launch - Biba- Facebook


Biba’s new address in Kolkata opened with a large gathering of the city’s shoppers and influencers, the brand announced on Instagram on May 19. The store opening featured a selfie station and Biba’s latest designs for the summer season. 
 
The store has a large segment dedicated to accessories with both handbags and pouches as well as a sleepwear section, perfume section, and area for the brand’s ‘Biba Girls’ children’s wear line. A ‘ready to stitch’ area houses the brand’s fabric sets which can be sewn into kurtas and the store houses both occasion wear and everyday ethnic and work wear.

So far this year, Biba has opened brick-and-mortar stores in Gurgaon, Raipur, Dehradun, Agra, and Noida. The brand, which also retails from its dedicated e-commerce store, is gearing up to launch an initial public offering in the near future. The IPO will constitute a fresh issue of equity shares amounting to Rs 90 crore and an offer for sale of 2.7 crore equity shares, Angel One reported.
 
Biba launched in 1986 as a women’s ethnic wear brand and has subsequently expanded its product selection to include a wide range of products, all influenced by traditional Indian design. The brand has also expanded internationally and has stores in countries including Singapore and Nepal. 

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