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Published
Jun 29, 2022
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Biba collaborates with Liva on ethnic wear line

Published
Jun 29, 2022

Women’s ethnic wear and lifestyle brand Biba has partnered with textiles brand Liva for its new kurta collection as the brand offers shoppers more sustainable options. 

Biba's ethnic silhouettes in Liva textiles - Biba- Facebook


“Biba now flows with Liva Fabric,” Biba announced on Facebook as it launched the collection. “Find multiple fluid and comfortable styles in this collection.” The line has launched in Biba stores across India as well as on the brand’s dedicated e-commerce site. 

Biba’s partnership with the Aditya Birla Group textile brand is designed to offer classic ethnic wear pieces in light, fluid, and eco-friendly textiles. With relaxed fit kurtas, floral and geometrical patterns, and a diverse colour scheme, the collection is designed to transition from day to night. Chevron print, mirror work details, and more fusion style pieces also feature in the collection. 

Liva Fluid Fashion manufactures its textiles using Birla Cellulose fibres which come from renewable and natural raw materials. The textiles are designed to be fully biodegradable and made in a sustainable way. This is Biba’s second collaboration with Liva following on from a line it launched last summer. 

Biba also recently launched its ‘End of Season Sale’ which it describes as “India’s biggest sale,” on Facebook. The brand is offering up to 50% off designs from its women’s and girl’s collections on its dedicated e-commerce store. 

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