Bhuvan Bam expands his merchandising brand with launch of Youthiapa 2.0
Social media influencer Bhuvan Bam has expanded his merchandising brand ‘The House of BBkiVines's’ with the launch of Youthiapa 2.0.
The collection features a streetwear wardrobe that includes pieces such as sweatshirts, hoodies, t-shirts, and more.
The Youthiapa 2.0 is an extension of the original Youthiapa brand and targeted at the millennials. The brand is banking on its affordable pricing to boost sales of its products.
Commenting on the launch, Bhuvan Bam, in a statement said: ”Youthiapa 2.0 encapsulates versatile and easy to wear pieces. The designs and the colours are such that it reverberates with the youth.”
Rohit Raj, partner at Youthiapa, added: “Youthiapa has found its niche as a go-to place for streetwear staples among our generation. Keeping that in mind, we have launched a capsule collection called Youthiapa 2.0 which will cater to a new generation of young shoppers. As the name goes, the designs are developed by the line’s target audience: a handpicked group of young, on-the-rise talent.”
The brand is looking to further expand its offerings and in talks with experts to enter the fragrances segment in the coming months.
Founded in 2017, Youthiapa is India’s first platform to have store access on a YouTube channel. The subscribers can shop for their favorite merchandise right below BB Ki Vines videos.
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