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Published
Mar 30, 2021
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Bhumika Sharma to open store in Hyderabad

Published
Mar 30, 2021

Women’s traditional wear designer Bhumika Sharma will open a flagship store in Hyderabad’s Jubilee Hills on April 2 to house her range of feminine occasion wear.

A look from Bhumika Sharma's latest collection - Bhumika Sharma- Facebook


“We are super stoked to announce the launch of our store in Hyderabad on the 2nd of April, 2021,” the brand announced on Facebook on March 28.

This will be the brand’s first flagship in the city and second overall following its address in New Delhi’s Okhla Industrial Area. 

The brand also recently launched its spring/summer 2021 collection, which is based around a colour palette of burgundy and teal and features gem encrusted embellishments. The collection features traditional staples including lehengas and anarkalis, as well as more fusion-inspired looks such as button down blouses paired with maxi-skirts and jumpsuits featuring Nukta print textiles. 
 
Bhumika Sharma’s eponymous brand is based in New Delhi and also retails from its dedicated e-commerce store, which houses its traditional and fusion wear designs along with its accessories line. Sharma has showcased her collections at fashion weeks including India Fashion Week and also retails through multi-brand boutiques across India and online including Aza Fashions and Pernia’s Pop Up Shop. 

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