Bharatpe names 11 cricketers as brand ambassadors

By

Maverick Martins

Published
Mar 4, 2020

​Digital payments firm Bharatpe has turned to cricket for growth in the Indian market, and named 11 Indian national level cricket players as new brand ambassadors.
 

The players include Rohit Sharma, KL Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubhman Gill.
 
The company is looking to widen its reach in the country with the popularity of these players, especially during the upcoming edition of the Indian Premier League.

Bharatpe has already made deep inroads in the digital payment segment through its campaign with Bollywood actor Salman Khan.
 
Commenting on the association, Ashneer Grover CEO, Bharatpe in a statement said: “We are proud to associate with the 11 Indian Cricket team players as our ambassadors. Bharatpe is much more than a solitary UPI QR. It is, in fact, a Team that provides for all financial needs of the small merchant.”
 
Ashneer added: “This is a marketing coup by our team– it is clutter-breaking. We chose to create our own team against sponsoring one. That is our DNA – build with efficiency. In a year full of cricket across formats, we will always have our ambassadors playing on the ground in one format or the other.”
 
Bharatpe was co-founded by Ashneer Grover and Shashvat Nakrin 2018. It has already established its operations in 13 cities and currently serves over 10 Lakh merchants across India.