Bhanuni by Jyoti launches in Dubai with Anthropologie

By

Isabelle Crossley

Published
Sep 16, 2021

Womenswear brand Bhanuni by Jyoti has launched in Dubai with Anthropologie at The Dubai Mall in the UAE with its latest collection of vibrant prints.

The brand’s latest collection of brightly patterned dresses and loose-fit layers launched in Dubai in partnership with Anthropologie, a women’s clothing and lifestyle retail chain with stores across Europe and the U.S. Bhanuni by Jyoti has already launched its collection in a number of other Anthropologie locations internationally, the brand announced on Facebook. 
 
Notable items from the collection, now available to UAE shoppers, include trapeze-style embroidered maxi-dresses and floaty printed dresses with draped sleeves and skirts. The colour palette is bright and resort wear inspired and fusion-style silhouettes mix western casual aesthetics with traditional Indian design. 

In its latest international retail touchpoint, the brand offers a, “blend of embroidered and digital tapestry to create contemporary and trendy ensembles that bedeck the modern women,” it said.
 
Jyoti Sharma Bajaj launched Bhanuni by Jyoti in 2005 and the brand made its runway debut at India Fashion Week in October 2010. The brand specialises in ethnic wear and western ready-to-wear, according to its Facebook page.