Bhaane partners with Sonam Kapoor to open in-house cafes
Anand Ahuja’s clothing brand Bhaane has partnered with Ahuja’s wife, Bollywood celebrity Sonam Kapoor, to open “OneTwo.Bhaane” in-house cafes across Bhaane’s stores.
An increasing number of clothing and lifestyle stores are opening in-house cafes to offer offline-only experiences and help to create a space for shoppers to relax. Now, urban apparel brand Bhaane has joined the trend as founder Ahuja’s wife Sonam Kapoor has collaborated to launch in-store cafes that serve refreshments including coffee and yoghurt bowls, Kapoor announced on Instagram last week.
“I’m so so excited to announce an amazing cafe OneTwo.Bhaane at all the Bhaane stores,” wrote Kapoor on Instagram. “It’s a space to find a smooth yogurt bowl, hard hitting coffee and vibrant juices! It’s all served with a side of like minded people to share a conversation with.”
OneTwo.Bhaane launched its own dedicated Instagram on January 11.
Anand Ahuja launched Bhaane as “Bhane” in 2011 after returning to India from the US where he worked as an assistant buyer for department store chain Macy’s. Ahuja also runs the multi-brand sneaker store VegNonVeg.
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