Bhaane names Deepika Deepti as CEO

Anand Ahuja’s fashion brand Bhaane has appointed Deepika Deepti as the chief executive officer of the brand.

In her new role, Deepti will be responsible for managing and strategic expansion of the brand, both domestically and internationally.

Commenting on Deepti’s appointment, Anand S Ahuja, founder of Bhaane, in a statement said: “Deepika has the ability to sync the creative, culture and corporate worlds. We welcome her to the role and together aim to mark a new chapter in strengthening and fuelling the growth of our culture first brand through the creative intersection of design, e-commerce, social responsibility, and team efficiencies.”

Talking about her new role, Deepti added: “I’m excited and committed to drive the power of self-expression, culture, and community that Bhaane stands for. I hope to strengthen the brand’s relatable voice, improve execution while embracing inclusivity across the organisation, and the people of modern India to whom Bhaane belongs to and thrives.”

Deepika Deepti has over a decade of experience in handling international brands and was the former director of brands activations for Adidas in emerging markets.

Anand Ahuja launched Bhaane in 2011 after returning to India from the U.S. where he worked as an assistant buyer for department store chain Macy’s.

Ahuja also runs the multi-brand sneaker store VegNonVeg. Bhaane currently sells online through its portal and also has three brick-and-mortar stores in the country.

Bhaane names Deepika Deepti as CEO

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