Bhaane brings Veja footwear to India for limited-edition launch
Entrepreneur Anand Ahuja's clothing brand, Bhaane, has brought French low-impact footwear brand Veja to India, in collaboration with Ahuja’s multi-brand sneaker store, Veg-Non Veg, as part of the India Art Fair.
Veja made its India debut on February 1 in New Delhi when Bhaane held its Bhaane workshop, as a partner venue for the India Art Fair. Ahuja’s brand created an immersive exhibition space to house the Veja pop-up, as well as its own clothing collection. The space also featured video installations and performance art over the weekend.
“In India, you take off your shoes before you enter a religious space… and this is one of the ways in which we become equal,” Bhaane’s creative director, Nimish Shah, told Vogue India, about the photo essay photographer, Karan Singh Sachdev, created to accompany the launch, taking Veja shoes to religious places in Mumbai and Benares.
“These photographs remind us that there is more that unites than divides us.”
Veja sneakers are made from eco-friendly materials with a sustainable production process. A small selection of the brand’s V-10 men’s and women’s sneakers will be available in Veg-Non Veg’s flagship store in New Delhi following the pop-up.
Copyright © 2021 FashionNetwork.com All rights reserved.