Bewakoof partners with Coca-Cola to launch exclusive collection

By

Maverick Martins

Published
Sep 8, 2021

​Indian direct-to-consumer fashion brand Bewakoof has partnered with Coca-Cola to launch an exclusive fashion apparel merchandise range in the Indian market.
 

The Bewakoof x Coca-Cola range will include joggers, t-shirts, footwear like flip flops, slippers, and backpacks. Bewakoof will promote the newly launched collection across all digital platforms.
 
Commenting on the partnership, Prabhkiran Singh, founder and CEO of Bewakoof. in a statement said: “Coca-Cola is one of the few global brands which is as relevant as it was a century ago. Most of us have grown admiring and launching their collection for our customers is an absolute delight. Our brand has always stood for expressions and we believe 'Taste the Feeling' is such a powerful expression that it has taken the brand Coca-Cola beyond being a beverage brand.”

Amit Mahajan, director of design at Bewakoof, added: “Coca-Cola is one of those brands that inspire emotions of happiness. And we at Bewakoof believe in spreading smiles through our unique humour. Hence, in this collection, we tried to bring to life some of the things people love about both brands – self-expression and fun.”
 
The Bewakoof x Coca-Cola range has been priced from Rs 275 ($4) onwards and will be available on Bewakoof’s website and other leading marketplaces in the country.