Bewakoof names Sanya Malhotra as brand ambassador
Direct-to-consumer (D2C) fashion brand Bewakoof has named Bollywood actor Sanya Malhotra as its new brand ambassador. Malhotra will be seen promoting the brand in a series of digital videos.
With this association, Bewakoof aims to strengthen its connect with the millennials and boost its visibility across the country.
Commenting on the appointment, Prabhkiran Singh, co-founder and CEO of Bewakoof, in a statement said: “Sanya brings out our brand ethos as her journey is inspiring and her achievements are extraordinary. Bewakoof wants to connect with and via celebrities who are fearless and unapologetic about their choices. For our brand, Sanya is the perfect representation of what Bewakoof is.”
Sanya Malhotra added: “I am happy to be part of the Bewakoof family. Bewakoof has all the fun and quirk that I always look forward to when I indulge in a brand.”
Launched in 2012 by Prabhkiran Singh, Bewakoof claims to have a customer base of around 10 million. The brand had recently secured $4 million (Rs 29 crore) funding from IvyCap Ventures.
Copyright © 2021 FashionNetwork.com All rights reserved.