Published
Feb 3, 2022
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Bestseller India partners with Trell for social commerce

Published
Feb 3, 2022

Bestseller India, which sells brands such as Jack & Jones, Vero Moda, and Only has partnered with Trell to sell its products on the social commerce platform.
 

Bestseller India partners with Trell for social commerce


With this partnership, Bestseller has entered the social commerce market in India and expects Trell’s user base of over a 100 million to help boost its sales.
 
On the other hand, Trell aims to make inroads into the premium segment and strengthen its presence in the Indian fashion market with its association with Bestseller.

Commenting on the partnership, Pulkit Agrawal, CEO and co-founder of Trell in a statement, “We are excited to add international fashion brands Jack & Jones, Vero Moda and Only from Bestseller India group to our platform. With the addition of a legacy brand, we have strengthened our apparel category while also catering to a diverse range of shoppers.”
 
Vineet Gautam, CEO and country head of Bestseller India added, “We are constantly trying to discover newer ways to communicate with our customers and our partnership with Trell will help us in that endeavour. Influencer marketing is now a full-fledged marketing channel and combined with the offering of social commerce, we see tremendous opportunity in this partnership with Trell.”
 
Bestseller India currently has 375 exclusive-brand outlets apart from 1,219 shop-in-shops in multi-brand stores apart from sales online.

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