×
274
Fashion Jobs
NIKE
Senior Product Manager - Enterprise Service Management (Esm), India – Tech Ops Icc
Permanent · Bengaluru
AASPIRE MANAGEMENT CONSULTANTS
Manager Production – Heat Treatment - aa / RP / ht- Pdn / 18 - w / 21
Permanent · Chennai
SMART CONSULTANCY SERVICES
Deputy General Manager (Knits)
Permanent · Bengaluru
WORKOID CONSULTANTS.
Production Manager-Handicrafts-Udaipur
Permanent · Udaipur
SIYARAM SILK MILLS LTD
Regional Sales Manager Fabric - South Region (India)
Permanent · Chennai
AVENUE SUPERMARTS LIMITED
Operations Manager
Permanent · Chennai
WEATHER RISK MANAGEMENT SERVICES PRIVATE LIMITED
Production Manager(1+ Years)-Kanpur
Permanent · Kanpur
ISHIN
E-Commerce Business Development Manager
Permanent · Mumbai
ISHIN
E-Commerce - Listing Manager
Permanent · Mumbai
NIKE
Software Engineering Manager - Operations & Logistics Technology, India – Move Icc
Permanent · Bengaluru
NIKE
Principal Quality Engagement Manager, India – Tech Ops Icc
Permanent · Bengaluru
BIG SOFT HR SOLUTIONS
Production Manager (Mechanical) Mumbai
Permanent · Mumbai
BIG SOFT HR SOLUTIONS
Production Manager (Electrical) Mumbai
Permanent · Mumbai
BIG SOFT HR SOLUTIONS
Production Manager Tetra Line
Permanent · Mumbai
ISHIN
Sales Manager / Bdm - Women's Apparel (Retail/Wholesale)
Permanent · Mumbai
SVA BY SONAM & PARAS MODI
Store Merchandiser
Permanent · MUMBAI
NIKE
Transformational Initiative Information Security Lead, India - Cis Icc
Permanent · Bengaluru
NIKE
Senior Engineering Manager - Nike Content Platform, India - Marketing Technology Icc
Permanent · Bengaluru
NIKE
Cyber Security Data Engineer (Governance), India – Cis Icc
Permanent · Bengaluru
NIKE
Application Security Architecture Consultant, India - Cis Icc
Permanent · Bengaluru
NIKE
Manager Data Products, Data & Analytics, India – ed&a Icc
Permanent · Bengaluru
NIKE
Lead Product Manager, India - ed&a Icc
Permanent · Bengaluru
Translated by
Nicola Mira
Published
Nov 28, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bespoke beauty products are increasingly popular

Translated by
Nicola Mira
Published
Nov 28, 2017

In a survey on the world beauty industry trends for 2018, UK market intelligence agency Mintel foresees the end of consumer targeting according to the traditional segments based on age, gender and skin type. Mintel argued in fact that cosmetics consumers are now setting their own rules, and are increasingly looking for personalised products. The increasing urge to express one's own individuality, chiefly driven by social media, was also highlighted by creative agency NellyRodi in its 'The new faces of beauty' survey, confirming the growing appeal for consumers of alternative beauty labels, as a way for beautystas to stand out from the crowd.


Lancôme foundations can now be tailor-made - Instagram


Mintel underlined how, in the future, the beauty industry will have to address its consumers’ individual requirements, an approach which some brands have already embraced. For example, Fenty Beauty, the make-up label launched last September by Rihanna in collaboration with LVMH subsidiary Kendo, offers a choice of 40 foundation shades. Lancôme has instead created the Le Teint Particulier Custom Made Foundation, using a technology which identifies skin tone to create a bespoke foundation.

Eye make-up specialist Eyeko launched the Bespoke Mascara Service, with a choice of thirteen brushes and five formulas, allowing consumers to pick the mascara solution ideal for their eyelashes. From January 2018, newly launched French lip make-up brand La Bouche Rouge will feature an app through which beauty aficionados can create their tailor-made lipstick, based on a picture of the desired hue.


Laboté's Parisian store - Instagram


Skincare specialists aren't resting on their laurels either: Romy devised an app which identifies skin needs and suggests a bespoke 'prescription' for them, and French brand Laboté offers a genuine clinical assessment, via a questionnaire devised by dermatologists, and can then produce skincare products based on the results.  

 

Copyright © 2021 FashionNetwork.com All rights reserved.