×
250
Fashion Jobs
RELIANCE INDUSTRIES LTD
Sales Officer - Saree Specialist - Chennai t.Nagar
Permanent · CHENNAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HYDERABAD
SPACE CONSULTANTS
Manager-Sales&Marketing
Permanent · Bhiwani
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · PANCHKULA
GENIUS CONSULTANTS LIMITED
HR Executive(Female)@Leading Hosiery Manufacturing Company in Agarpara
Permanent · KOLKATA
SHOPPERS STOP LTD
Unit HR Head
Permanent · MUMBAI
FLOOR & FURNISHINGS INDIA PRIVATE LIMITED
Sales Executive/ Sales Officer
Permanent · PANCHKULA
SELECTIVE GLOBAL SEARCH PVT. LTD.
Retail Sales Executive
Permanent · MUMBAI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · HALDWANI
RELIANCE INDUSTRIES LTD
Hiring For Sales Officer : Reliance Retail - Ajio Business
Permanent · Aligarh
SREEDHARA TEXTILES PRIVATE LIMITED
Deputy Manager - Fabric
Permanent · COIMBATORE
PANACEA VENCER
we Have Opening For Accounts Manager & Finance Manger For Garments
Permanent · COIMBATORE
JOBZ DADDY
Category Head For Home Decor of The Top Most Designer of India
Permanent · GURUGRAM
SMART SOURCE
Manager Market Place - Leading Fashion Retail - Bangalore
Permanent · Bengaluru
NCDI PLACEMENT CONSULTANCY
Accounts Executive For Retail Industry
Permanent · Lucknow
NCDI PLACEMENT CONSULTANCY
Customer Relationship Managere For Retail Industry
Permanent · LUCKNOW
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
MIRRAW.COM
Production Manager | Mirraw
Permanent · MUMBAI
LIFESTYLE BRANDS
Senior Executive - Accounts - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU

Bespoke beauty products are increasingly popular

Translated by
Nicola Mira
Published
today Nov 28, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

In a survey on the world beauty industry trends for 2018, UK market intelligence agency Mintel foresees the end of consumer targeting according to the traditional segments based on age, gender and skin type. Mintel argued in fact that cosmetics consumers are now setting their own rules, and are increasingly looking for personalised products. The increasing urge to express one's own individuality, chiefly driven by social media, was also highlighted by creative agency NellyRodi in its 'The new faces of beauty' survey, confirming the growing appeal for consumers of alternative beauty labels, as a way for beautystas to stand out from the crowd.


Lancôme foundations can now be tailor-made - Instagram


Mintel underlined how, in the future, the beauty industry will have to address its consumers’ individual requirements, an approach which some brands have already embraced. For example, Fenty Beauty, the make-up label launched last September by Rihanna in collaboration with LVMH subsidiary Kendo, offers a choice of 40 foundation shades. Lancôme has instead created the Le Teint Particulier Custom Made Foundation, using a technology which identifies skin tone to create a bespoke foundation.

Eye make-up specialist Eyeko launched the Bespoke Mascara Service, with a choice of thirteen brushes and five formulas, allowing consumers to pick the mascara solution ideal for their eyelashes. From January 2018, newly launched French lip make-up brand La Bouche Rouge will feature an app through which beauty aficionados can create their tailor-made lipstick, based on a picture of the desired hue.


Laboté's Parisian store - Instagram


Skincare specialists aren't resting on their laurels either: Romy devised an app which identifies skin needs and suggests a bespoke 'prescription' for them, and French brand Laboté offers a genuine clinical assessment, via a questionnaire devised by dermatologists, and can then produce skincare products based on the results.  

 

Copyright © 2020 FashionNetwork.com All rights reserved.