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Published
Mar 21, 2022
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Benetton strengthens digital presence with launch of e-commerce website

Published
Mar 21, 2022

Benetton has strengthened its digital presence in the Indian market with the launch of an e-commerce website in the country.


Benetton strengthens digital presence with launch of e-commerce website - United Colors of Benetton


The e-commerce store will complement the brand’s existing sales channels and offer consumers access to Benetton products online, in-store, and on social media. The brand aims to deliver 29,000 pin codes across the country.

Commenting on the launch, Ramprasad Sridharan, managing director CEO of Benetton India Pvt Ltd in a statement said, “We are pleased to launch the official Benetton India e-commerce platform as a progression to strengthen our omni-channel presence. Benetton has a very strong foothold in the country along with a rich legacy of more than 30 years.”

“Today, the brand is at a stage where it enjoys loyalty from young and millennial consumers across the country. The transition to e-commerce platform will further boost to our current business strategies, sales channels and make Benetton an integrated brand enabling hassle free shopping experience, online and offline,” he added.

Benetton entered the Indian market in 1991 and has around 350 brick-and-mortar stores across the country. The brand also retails online on multi-brand platforms including Amazon, Flipkart, and Shoppers Stop, among others.

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