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Benetton’s Jean-Charles de Castelbajac mentors students on India visit

Published
today Oct 25, 2019
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United Colors of Benetton’s global artistic director Jean-Charles de Castelbajac visited India and held a masterclass at Istituto Marangoni Mumbai. The designer also spoke about his latest designs and sustainability at a gala event.

A recycled sculpture in the shape of Benetton’s logo at the brand’s recent Mumbai gala event - Benetton


On his first trip to India with the apparel brand Benetton, Castelbajac held a workshop at the Istituto Marangoni design school’s campus in Mumbai. The designer showed students how to create innovative designs with a focus on sustainability.

Following the masterclass, Castelbajac took part in an evening event where he spoke about his design inspirations and latest collection. The event also featured up-cycled and recycled displays and sculptures and included three art installations made from pencil shavings, discarded glass bottles, broken CDs, and molten waste crayons.

“I went to Dharavi on my day one of the visit and I was thrilled to see the recycling structure, the experience I had  walking in those streets will stay with me for a lifetime,” Castelbajac said about his visit in a press release. “India is a land of stories, colours, smiles, art and it is heartening to see how Benetton has been growing in this country since the last 26 years- this has happened only because United Colors of Benetton and India share the same language and narrative. Sustainability of color and nature is holding strong in the future of Benetton India.”

“We are honored to have JCDC come to India to share his design aesthetics and vision for Benetton,” said Benetton India’s CEO and managing director Sundeep Chugh. “Benetton India couldn’t have been more excited to have him with us in Mumbai straight from the runway of the Milan Fashion Week.”

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