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Published
Oct 11, 2021
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Benetton India, Timex India debut watch line ‘Benetton Timewear’

Published
Oct 11, 2021

​Italian fashion brand Benetton has launched its first collection in collaboration with leading watchmaker Timex India, 'Benetton Timewear’, in the Indian market.
 

Benetton, Timex India launch its debut collection ‘Benetton Timewear’


The collection has been launched with 42 styles with more styles expected to be added in phases to the collection.
 
Commenting on the launch of the collection, Ramprasad Sridharan, managing director and CEO Benetton India Pvt. Ltd, in a statement said: “We are excited to foray into Timewear with a category leader like Timex and offer an array of designs that carry forward our brand heritage on colors, style and above all, eco-consciousness. We believe that this will also help us further our connection with the millennial and Gen-Z consumer.”

Sharmila Sahai, managing director at Timex India, added: “We are delighted to partner with one of the country’s most loved youth fashion brands, Benetton India. As a leading global brand of watchmakers, with a lineage of craftsmanship, thoughtful designs and robust supply chain in India, we aim to grow our fashion portfolio, deepen footprint and widen our consumer base in the country.”
 
The Benetton Timewear collection has been priced between Rs 2995 (40) to Rs 7995 and will be exclusively available on Flipkart, select Timex World outlets, and modern retails stores.

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