Benetton appoints Ramprasad Sridharan as CEO, managing director for India

By

Maverick Martins

Published
Jun 7, 2021

The Benetton Group has appointed Ramprasad Sridharan as its new chief executive officer and managing director for the Indian market.
 

Sridharan will take charge from June 7 and replace the outgoing chief Sundeep Chugh, who is moving out of the company. He will be responsible for the overall operations and lead the company’s expansion plans.
 
Sridharan joins Benetton from footwear major Clarks, where he was the president for Southeast Asia, Australia, and New Zealand.

"He has significant experience in the fashion retail sector, having worked for Reebok India Co., Lerros Fashions India Ltd., Clarks Future Footwear Ltd. India, C&J Clarks International UK, and finally for C&J Clarks International Singapore, where he held the position of President Southeast Asia, Australia & New Zealand," Benetton said in a statement.
 
Thanking the outgoing CEO, Benetton said: “Sundeep has successfully led the company during his tenure, a period during which the brand has evolved and maintained its market leadership position through a multi-channel approach, an effective product offering and a high-impact communication strategy.”
 
The Italian retailer Benetton was an early entrant in the Indian fashion market in 1992 and since then has expanded its network to over 850 points of sale across the country.