×
486
Fashion Jobs
BRIDGING TALENTS
Head Sourcing Knitwear
Permanent · BENGALURU
2COMS CONSULTING PRIVATE LIMITED
General Manager - Weaving
Permanent · BHILWARA
ADVANCE JOB'S CENTER
Ecommerce Executive , Online Marketing Executive Required
Permanent · Valsad
JOBZ DADDY
Opening For Fabric Manager-Gurgaon (Top Designer of India)
Permanent · Gurugram
R2R CONSULTANTS LLP
Excellent Opportunity For sr Executive Buyer- For Apparels Brand
Permanent · Bengaluru
CTA APPARELS PVT. LTD.
Opening For Fabric Manager & Trims & Accessories Manager- Noida
Permanent · Noida
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · JHANSI
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · DEHRADUN
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MEERUT
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NOIDA
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · HARIDWAR
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KANPUR
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · LUCKNOW
RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · GHAZIABAD
SIYARAM SILK MILLS LIMITED
Regional Sales Manager Fabric
Permanent · SURAT
SIYARAM SILK MILLS LIMITED
Regional Sales Manager Fabric
Permanent · MUMBAI
RANDSTAD INDIA LIMITED
Supply Chain Operations
Permanent · MUMBAI
GLAN MANAGEMENT CONSULTANCY
Fabric Manager (Technical)- Garment Export
Permanent · NEW DELHI
ADONIS RECRUITMENT CONSULTANTS PVT LTD.
Deputy Manager - Finance & Accounts
Permanent · BENGALURU
2COMS CONSULTING PRIVATE LIMITED
Head of Human Resource
Permanent · BHILWARA
UNNATI
Executive Exhibitions - Male
Permanent · GURUGRAM
UNNATI
Executive Exhibitions - Male
Permanent · NOIDA

Benefit Cosmetics raises eyebrow game with empowering new campaign

By
AFP-Relaxnews
Published
today Feb 4, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Benefit Cosmetics is shining the spotlight on people fighting for social causes with its latest campaign.


Instagram: @benefitcosmetics


The makeup brand has unveiled ‘Boss Brows', a campaign marking the release of its new, limited-edition brow kit of the same name, starring four powerful ‘bosses' who are busy standing up for what they believe in. They include Jen Gotch, a mental health advocate and the founder of the wellness brand Ban.do, as well as the non-binary femme sexuality educator and breast cancer survivor Erika Hart. Mama Cax, an activist for disabilities and body positivity, also features in the lineup, as does the artist, director and LGBTQ and human rights activist Hayley Kiyoko.

"As a company founded by two bold & empowered women, we wanted the chance to celebrate our roots," Benefit shared via Instagram. "We stand for more than just makeup, so we partnered with four inspiring Bosses who are all using their voices to raise up others & fight for what they believe in," The label added: "Because when the world looks us in the brows, we show the world what power looks like. We show the world who's boss."

The Boss Brows kit comprises a ‘Gimme Brow+' eyebrow gel and ‘Precisely, My Brow' pencil, housed in a limited-edition bag designed in collaboration with ban.do. According to HelloGiggles, the Benefit and Ban.do have also been hard at work on a lifestyle collection launching this week.

Benefit is not the only beauty brand tapping into the wider trend for championing social causes -- earlier this month, the haircare and skincare label Moroccanoil teamed up with the Women's Tennis Association (WTA) to develop its ‘Inspired by Women' platform that empowers females around the world, while November saw the natural makeup brand Bare Minerals launch a philanthropic initiative championing women's education and entrepreneurialism.

Copyright © 2020 AFP-Relaxnews. All rights reserved.