Bella Vita Organic partners with Kajal Aggarwal, Pulkit Samrat and Sanjana Sanghi
Bella Vita Organic from Idam House of Brands has partnered with Bollywood actors Kajal Aggarwal, Pulkit Samrat and Sanjana Sanghi to launch its #CelebSquad campaign.
With this association, Bella Vita Organic aims to strengthen its customer base and make deeper inroads in the men's and women's skincare market in the country.
Commenting on the association, Aakash and Saahil founders of Idam House of Brands in a statement said, “As we are going down the route of content marketing, collaborating with celebrities like Kajal Aggarwal, Pulkit Samrat, and Sanjana Sanghi, helps generate awareness amongst a larger audience to further the Bella Vita Organic vision of making Ayurveda accessible for one and all. Kajal, Pulkit, and Sanjana as Bollywood celebrities will add to Bella Vita Organic brand equity. We feel these stars synergize with the brand’s aim of making affordable Ayurvedic skincare popular, which makes this association more meaningful.”
Kajal Aggarwal added, “There is no experience more fulfilling than carrying a life within you. Taking safer, more educated decisions becomes an essential part of your life: more of a necessity and less of a choice. This is why Bella Vita Organic's range is the perfect fit for my skincare needs.”
Bella Vita Organic currently has over 100 products in total including a range of fragrances and essential oils. Apart from its app and website, the brand sells on Amazon, Nykaa, Flipkart, Purplle, among many others.
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