Bella Vita Organic names Milind Soman as its brand ambassador

By

Maverick Martins

Published
May 11, 2022

Bella Vita Organic (BVO), an Ayurveda skincare brand from the Idam House of Brands has named Milind Soman as its brand ambassador.

With this association, Bella Vita Organic aims to strengthen its presence in the Ayurvedic skincare market in India and expects the popularity of Soman to drive sales of its products.

Commenting on the association with the brand, Milind Soman in a statement said, “I am all for anything natural. Eating papaya & applying some leftovers on my skin has always been my go-to thing. Bella Vita Organic focuses on clean and natural solutions, which resonates with my own belief, making it my first ever Brand Endorsement in the skincare space. My skincare regime is also about simplifying self-care from head to toe.” 

Aakash Anand and Saahil Nayar, founders of Idam House of Brands in a joint statement added, “We as a brand stand for gender-neutral beauty and skincare with a strong belief in inclusivity and diversity. With Milind on board, our brand aims to break through the gendered clutter surrounding skincare and bolster brand visibility. We fervently believe that this association is an important milestone, and we are super elated to have him on board.”

Bella Vita Organic currently has over 100 products in total including a range of fragrances and essential oils. Apart from its app and website, the brand sells on Amazon, Nykaa, Flipkart, Purplle, among many others.