Bella Vita Luxury’s launches perfume trial packs
Direct-to-consumer beauty and perfume brand ‘Bella Vita Luxury’ has launched a perfume trial pack to make deeper inroads in the perfume segment in India.
With its innovative trial pack, the brand aims to disrupt the online market by offering ten perfumes in mini sizes who allows consumers to try and buy the perfumes they like.
Commenting on the launch, Aakash Anand, founder Bella Vita Organic in a statement said, “This is an innovative concept curated by us to help our online consumers make informed choices since no ad can make a consumer smell a perfume before buying it. Our approach is to ensure that our consumers try the range of Bella Vita Luxury perfumes before buying the ones they love. We have literally taken the perfume shop to the consumer.”
Ankit Kapoor, chief marketing officer at Ananta Capital (investor of Bella Vita) added, “Unlike the offline channel, so far, the online perfume shopper has had to buy solely based on an advertisement, without being able to try the perfumes. We have addressed this hurdle and replicated the offline shopping experience online through our new Trial pack, by practically giving it free to the consumer through the discount code.”
Bella Vita Luxury best-selling products are SKAI, CEO Woman, Impact Man, and White Oud. The brand sells its products through its website and online marketplaces including Nykaa, Flipkart, Amazon among others.
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