Bella Vita Luxury partners with Mumbai Indians, Royal Challengers Bangalore

By

Maverick Martins

Published
Apr 5, 2023

Bella Vita Luxury has partnered with the Indian Premier League (IPL) clubs Mumbai Indians and Royal Challengers Bangalore for a campaign to boost its perfumes and deodorants vertical.

Bella Vita Luxury will be the official fragrance partner and launch a campaign featuring leading players from both the teams across products and advertisements.

The brand will also launch limited edition packs during the ongoing IPL season featuring the two teams.

Commenting on the association, Aakash Anand, founder CEO of Bella Vita Luxury in a statement said, “Bella Luxury is thrilled to be the official fragrance partner for both amazingly talented teams. As the world of cricket is about confidence and bold moves, even fragrance is about the same. With our wide range of luxury scents, we aim to provide an aromatic experience this T20 season.”

Ankit Kapoor, chief marketing officer at the brand added, “Mumbai Indians and Royal Challengers Bangalore have a pan India presence and will enable us to expand our reach and get consumer love across the country, making this partnership a perfect one.”

Bella Vita Luxury has a diverse range of perfumes and sells its products through its website & online marketplaces including Nykaa, Flipkart, Amazon among others.