Bella Vita Luxury launches festive campaign with Milind Soman

By

Maverick Martins

Published
Oct 27, 2022

Bella Vita Luxury (BVL) has launched a festive campaign #EscapeInABottle featuring their brand ambassador Milind Soman to promote its line of fragrances.

The actor will be seen in a series of videos endorsing the brand’s fragrances like Oud, CEO Man & Woman and Rose across social media platforms.

Commenting on the campaign, Aakash Anand, founder CEO, Idam House of Brands (parent firm of BVL) in a statement said, “BVL focuses on stepping beyond the set boundaries transforming the fragrance experience for every individual. The new range of luxurious perfume formulas are a one stop solution made keeping the quality, safety, and affordability in mind. The timeless Milind Soman was chosen as the face of the brand which brought in a great response as he resonates with the values, inspiring the masses to break the age and gendered clutter.”

Milind Soman added, “Bella Vita Luxury has a fragrance for every occasion be it work or play, formal or casual. So, it's just the perfect gift for everyone. Shooting for the brand was breezy and I loved the drama in the script along with the grand set which was a thing of beauty. Overall, it was great fun.”

Bella Vita Luxury best-selling products are SKAI, CEO Woman, Impact Man, and White Oud. The brand sells its products through its website and online marketplaces including Nykaa, Flipkart, Amazon among others.