Published
Apr 14, 2023
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Bella Vita Luxury launches collection with Mumbai Indians, Royal Challengers Bangalore

Published
Apr 14, 2023

Bella Vita Luxury, a leading fragrance brand has launched its cricket-inspired collection in collaboration with Indian Premier League (IPL) team Mumbai Indians and Royal Challengers Bangalore.


Bella Vita Luxury launches collection with Mumbai Indians, Royal Challengers Bangalore - Bella Vita Luxury


The new range has six distinct fragrances with four unisex deodorants and two for men. With this new collection, Bella Vita aims to tap the fan base of both the teams to widen its presence across the country.

Commenting on the launch, Aakash Anand, founder CEO of Bella Vita Luxury in a statement said, “We are thrilled to bring forward this range of deodorants for the T20 league. Cricket is a sport that is loved and followed by millions around the world and hence we wanted to pay a tribute to the players and the game with our new collection.”

Ankit Kapoor, chief marketing officer added, “Our expertise in fragrances comes from our experience in developing phenomenal perfumes at affordable prices. With this new range, we intend to replicate the success of perfumes in deodorants by giving more for less to the consumer. The deodorants are inspired by the energy, class and passion of Mumbai Indians and Royal Challengers Bangalore, both teams that are loved across the country.”

The new range will be available in all leading outlets, Bella Vita website, and e-commerce marketplaces.

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