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Published
Apr 9, 2021
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Bella Casa to expand manufacturing capacity this year with new production plant

Published
Apr 9, 2021

Fashion and retail business Bella Casa plans to invest Rs 65 crore ($9.8 million) in expansion in 2021, and will open a third production plant to increase its manufacturing capacity.  

Bella Casa CEO Saurav Gupta and new brand ambassador Shraddha Kapoor - Bella Casa


Since opening its second, 550,000 square foot, manufacturing facility in Jaipur, the business has expanded its annual production from six million units to 12 million units, it announced in a press release. Aiming to further expand its manufacturing capacity in the fashion and lifestyle segments, it will open a third factory which, along with boosting its production, will create employment opportunities for around 1,000 people in the area. 
 
“We have been consistent with our CAPEX for the last 10 years,” said Bella Casa’s CEO, Saurav Gupta in a press release.

“Even this year when Covid struck, we are grateful to be expanding the capacity and taking the total capacity to one million units/ month (from 500,000 units/month in FY20). While adding the production capacity, we are equally optimistic with our distribution and are now taking our brand to 400+ districts from 300+ districts at present.”
 
Bella Casa will fund its next phase of expansion through internal accruals. The business currently holds a Rs 500 crore capacity for producing both apparels and home furnishings, it said.
 
The business, which recently onboarded Bollywood celebrity Shraddha Kapoor as brand ambassador, is currently, “in [the] process of executing many innovative marketing plans for the growth of the brand,” according to Gupta. 

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