Bella Vita Organic raises $10 million in Series A funding round

By

Maverick Martins

Published
Jul 21, 2021

Direct-to-consumer personal care brand Bella Vita Organic has raised $10 million (Rs 74 crore) from Ananta Capital, a private equity platform backed by the Mumbai-based Taparia family of Famy Care Group.
 

Bella Vita plans to utilise the funds to strengthen its product portfolio and expand its customer base across platforms. The brand claims to have been profitable since inception and aims to cross Rs 100 crore in annualized revenue run rate in the coming year.
 
Commenting on the funding, Aakash Anand, founder at Bella Vita Organic in a statement said: “We’ve been fortunate to see our customers love our products right since our launch in late 2018, and today we’re elated to see our investors placing their confidence in our young brand. This investment will further help us scale our brand and product offerings and continue to be a source of delight for our customers.”

Sanjeev Taparia and Ashutosh Taparia, sponsors of Ananta Capital in a joint statement added: “In our research on the D2C personal care space we looked at a lot of companies, but Aakash and Bella Vita Organic truly stood out. Our core focus at Ananta is to build deep and long-term partnerships with the founders of companies we back.”
 
Bella Vita Organic is owned by Idam Natural Wellness Private Limited and currently has over 55 products in total including a range of fragrances and essential oils. Apart from its app and website, the brand sells on Amazon, Nykaa, Flipkart, Purplle, among many others.