Bella Casa brings on board Shraddha Kapoor as brand ambassador, launches new collection

By

Isabelle Crossley

Published
Mar 26, 2021

Jaipur-based home furnishings brand Bella Casa has brought on board actor, singer, and entrepreneur Shraddha Kapoor as brand ambassador and she has co-created a collection with the brand.  

 
As part of Kapoor’s collaboration with Bella Casa, she has worked on the brand’s new collection named ‘Shades of Shraddha’. Kapoor will endorse the collection across all Indian markets.

“This mutually beneficial alliance will also entitle the actor to a part of the company's equity, and ensure a deeper involvement for both brands’ growth,” said the brand in a press release. 

“To support the growth of the country, we must advance more opportunities towards the development of worthwhile homegrown brands such as Bella Casa,” said Kapoor, in a press release.

“I share the brand’s core beliefs and am proud to back an honourable brand that is steeped in such history. Bella Casa may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India. Their quality and designs wooed me, and I am keen to co-develop a new line with them for Indian and International markets.”
 
“Bella Casa envisions becoming one of the most admired and successful fashion companies in India,” said Bella Casa’s CEO, Saurav Gupta.

“We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyse our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.” 
 
Bella Casa retails a range of home furnishings and textiles and specialises in exclusive prints. The brand currently has a workforce of 2,500 employees and has an annual production capacity of 12 million pieces with a network of 80 authorised dealers reaching around 3,000 retailers across India. The brand retails online from its e-commerce store and multi-brand platforms including Ajio and Flipkart.