Being Human launches #BeAllHeart campaign to woo millennials, boost sales

By

Maverick Martins

Published
Oct 23, 2018

Salman Khan’s Being Human, licensed by Mandhana Retail Ventures Ltd, has launched its Autumn Winter ‘18 campaign, '#BeAllHeart' which features the Bollywood actor Salman Khan and seven young models.
 

The campaign is targeted mainly at millennials, the key target market for the brand. Being Human will launch a series of digital and in-store campaign with customer inclusiveness at its heart, as the brand looks to increase overall sales, footfall, and engagement.
 
Commenting on the campaign, Salman Khan in a statement said, “Nobody likes being told who they should be, what they should wear. I know I don’t. Our new campaign basically tells you to be yourself; as far as you are not troubling anyone.”

Manish Mandhana, CEO of The Mandhana Retail Ventures Ltd, the global licensee for Being Human Clothing, added, “The campaign #BeAllHeart resonates with the aspirational and young India who form our key target audience. With its central idea being as simple as ‘being yourself’ we want to encourage our consumers to be bold with their choices, wear whatever they want, whenever they want.
 
“From launching our brand e-commerce website to entering different markets across the country this financial year has been really good for us and we are excited for the further developments the brand has to unfold,” he added.
 
The Being Human brand was launched in 2012 by Salman Khan in collaboration with Mandhana Retail Ventures Limited. Being Human currently has 63 exclusive brand outlets, 204 shop-in-shops (SIS) and 61 multi brand outlets (MBOs) across the country.