×
193
Fashion Jobs
VOLVO WHITE PAINTS INDUSTRIES
Hiring For Sales Officer/Area Sales Manager/ (Haryana)
Permanent · Sonipat
PATANGE INDUSTRIES PVT LTD
Requirement - Production Manager
Permanent · Pune
RESPICARE SOLUTIONS
Area Sales Manager /Business Development Manager-Mumbai / Maharashtra
Permanent · Navi Mumbai
GRAND CHEMICAL WORKS
Area Sales Manager- Jaipur & Lucknow
Permanent · Lucknow
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager - Construction Chemicals
Permanent · Ludhiana
VADILAL
Area Sales Manager
Permanent · Varanasi
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager (Maintenance Division)
Permanent · Jodhpur
PREETI DEVELOPERS PRIVATE LIMITED
Manager- Sales
Permanent · Bengaluru
CEASEFIRE INDUSTRIES PRIVATE LIMITED
Area Manager/ Territory Manager (Sales)_ Goa
Permanent · Pune
INDEED.MX
Trabajo Para Mayores de ed+d
Permanent · MEXICO CITY
INDEED.MX
Trabajo Para Mayores de Edad
Permanent · MEXICO CITY
INDEED.MX
Trabajos Opción Home Office
Permanent · MEXICO CITY
INDEED.MX
Secretaria de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Archivista de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Capturista de Medios Tiempos
Permanent · MEXICO CITY
ECL FINANCE LIMITED
Area Sales Manager- Small Ticket Housing Loan
Permanent · Hyderabad
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
AQUAGENICS RESEARCH & DEVELOPMENT INDIA PVT. LTD.
Area Sales Manager
Permanent · Pune
JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
Area Sales Manager
Permanent · Prayagraj
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
PUMA
Senior Manager- Trade Compliance
Permanent · Bengaluru
By
Reuters API
Published
Oct 16, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Beiersdorf's deputy CEO to take top job from Jan. 1

By
Reuters API
Published
Oct 16, 2018

Beiersdorf, the maker of Nivea skin creams, is promoting current deputy chief executive Stefan De Loecker to the top job from Jan. 1, with a mandate to make the company more digitally savvy and expand internationally.

Stefan De Loecker


The group had said in June that Stefan Heidenreich, 55, who has been CEO since 2012, would step down at the end of 2019 or earlier, depending on when a successor was chosen.

At that time, De Loecker, a 51-year-old from Belgium, was named deputy CEO and put in charge of Beiersdorf's strategy.

De Loecker joined the company in 2012 as senior vice president Near East from British retailer Tesco , although he spent most of his career at food company Nestle , including in Switzerland, Germany and Russia.

Beiersdorf Chairman Reinhard Poellath said De Loecker was right for the job due to his focus on "growth and renewal".

"The supervisory board strongly supports the proposed concentration on consumers and consumer benefits, skin care, digitalisation, internationalisation, and sustainable growth," he said in a statement.

Heidenreich took over as CEO at a time when when Beiersdorf was losing market share to rivals like L'Oreal and profit margins were falling.

Under his leadership, the group has regained market share, introduced a new Nivea logo as part of his Blue Agenda strategy, focused on emerging markets and stripped out underperforming product lines, with premium products driving recent growth.

There has been media speculation that Heidenreich's departure might have been driven by a disagreement with the company's major shareholder over expansion into premium markets.

Beiersdorf has been extending the Blue Agenda strategy to seek to make its other businesses like La Prairie premium skin cream as strong as its Nivea products.

The Herz family controls Beiersdorf via its Maxingvest holding.

Herz is co-owner of the coffee chain Tchibo, which owns a 51 percent stake in Beiersdorf.

Beiersdorf is due to report third-quarter sales on Oct. 30.

© Thomson Reuters 2022 All rights reserved.