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Published
Sep 16, 2022
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Beco raises $3 million in funding round from Rukam Capital, others

Published
Sep 16, 2022

Sustainable personal care brand Beco has raised $3 million (Rs 24 crore) in a Series A round led by Rukam Capital, Priyavrata Mafatlal, Better Capital, Prashant Pittie, and Titan Capital.


Beco raises $3 million in funding round from Rukum Capital, others - Beco - Facebook


Investors like Bimal Parekh, Sweta Amrish Rau, Arjun Purkayastha, Harish Narayanan, Rehan Shaikh, Shantanu Deshpande, Kolte-Patil Family Ventures, Gaurav Arora, Avinash Badaia, and Exceed Entertainment also participated in the round.

Beco plans to utilise the funds for research & development, product innovation, development in sustainability, marketing, supply chain functions, and talent acquisition across verticals to boost growth.

The direct-to-consumer brand also aims to expand into 10,000 offline retail stores across India and will also diversify its product range in the coming months.

Commenting on the investment, Archana Jahagirdar, managing partner at Rukam Capital in a statement said, “Beco's aim is to disrupt the market with its competitive pricing and consistent emphasis on quality, efficacy, and affordability, in an environment where natural and sustainable products are otherwise being sold at a 100% premium. The growth they have witnessed in the last year has been promising, reflective of strong affinity and love for the brand.”

Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Mumbai-based start-up Beco aims to make sustainable living convenient by providing affordable products for Indian consumers.

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