Beco onboards Dia Mirza as investor, brand ambassador

By

Maverick Martins

Published
Oct 7, 2021

Direct-to-consumer (D2C) personal care brand Beco has onboarded actor Dia Mirza as its new brand ambassador and investor.
 

Through this strategic partnership, Dia Mirza has made her maiden investment in the eco-friendly D2C start-up space and plans to strengthen the brand’s customer base across the country through various campaigns.
 
Earlier this year, Beco had raised Rs 4 crore ($537,342) with plans to strengthen its distribution network and diversification of its product portfolio.

Commenting on the association Anuj Ruia co-founder at Beco in a statement said, “Having Dia Mirza onboard reaffirms Beco’s conviction towards promoting and advocating sustainability through our enterprise. Her network and audience coupled with her belief system as an environmentalist will help Beco communicate its message aptly across a wide range of consumer segments.”
 
Commenting on this association, Dia Mirza added, “I believe strongly in the concept of conscious capitalism – where we must all collectively start thinking about business in a way that better reflects where we are in the human journey, the state of our planet, and the innate potential of corporates to make a  positive impact on the world-What makes me even prouder to associate with Beco is that the brand does not just curtail the harm being done to the environment, but also habituates the consumer to a greener, more mindful lifestyle.”
 
Founded in 2019 by three young entrepreneurs Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco sells its products through its website, e-commerce platforms like Amazon, Flipkart, Big Basket, and Nykaa, among others. The brand also has a strong offline presence and is available in over 1,500 across India.