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Published
Oct 11, 2022
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Beauty marketplace Vanity Wagon raises $2 million in funding

Published
Oct 11, 2022

Vanity Wagon, a beauty marketplace has raised around $2 million (Rs 16 crore) in pre-series A funding round led by Agility Ventures Partners and Lotus Herbals Private Limited at a valuation of $8 million.


Beauty marketplace Vanity Wagon raises $2 million in funding - Vanity Wagon - Facebook


Inflection Point Ventures, Venture Catalysts, and other high net-worth individuals also participated in the funding round.

The start-up will utilise the funds to strengthen its position in the market by investing in brand building, expansion of private label portfolio, offline retail, technology, and marketing.

Commenting on the funding, Naina Ruhail, co-founder of Vanity Wagon in a statement said, “Our vision is to build a sustainable and a legacy brand in the beauty segment which will only be strengthened by this investment. Furthermore, our strategy to go omnichannel, co-own more clean beauty brands, and expand internationally is what a part of this investment will be deployed in.”

Dhianu Das, co-founder of Agility Ventures added, “Vanity Wagon allows investors an opportunity to be a part of one of the fastest-growing industries, Beauty. The industry has seen several unicorns and several companies that have outgrown the market constantly, and still, the market continues to grow. This signifies a strong future for not only beauty but for commerce.”

The Delhi-based start-up was launched by Naina Ruhail, Prateek Ruhail, and Sahil Shrestha in 2018 and currently services 50,000 pin codes across India with over 350 brands in its portfolio.

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