Beauty in Everything opens pop-up kiosks in Noida, Mumbai, and New Delhi

By

Isabelle Crossley

Published
Dec 8, 2022

Beauty in Everything has launched pop-up kiosks in Noida’s Mall of India, Mumbai’s Inorbit Mall, and New Delhi’s Select Citywalk Mall. The new skincare brand is promoting its new clean beauty products with a range of offers.

Queenie Singh and Dinyar Workingboxwalla have launched Beauty in Everything as a clean skincare brand. The two entrepreneurs are promoting the new brand in malls to reach a wide range of consumer demographics and swiftly build brand consciousness. 
 
“BiE is a ‘Portal of Metamorphosis’ - a journey of your personal transformation that brings out the best version of yourself at every stage in your life,” said the brand in a statement. “We power routines to deliver results – through a combination of doctor expertise, high-performance products, beauty and lifestyle coaches and content, and technology-enabled routines. A celebration of ‘beauty in everything’, BiE uses state of the art scientific formulations with peculiar ingredients like non-alcoholic red wine, wild cherry bark, diamond dust, hyaluronic acid amongst others to form products like exfoliators, masks, serums and face oils.”

The brand’s new range of products includes a Halo Uplifting and Soothing Face Oil, Super Peptide Turn Around Serum, Plumped Plumping Serum, and Moongleam Precious Gel Cream among others. The brand’s pop-up kiosks in Mumbai, Noida, and New Delhi feature 16 different skincare products and also offer free samples to shoppers, the brand announced on Eventbrite.